Trade Shows & Marketing Collateral
Exhibit design · Digital & video · Product brochures
A consistent presence on an international stage
Penumbra’s medical device work comes with a lot of detail—and the people visiting its booths need to find the right information quickly. Across U.S. and international events, the challenge was to make that information easy to navigate while giving the brand a consistent presence.
I designed booth graphics, digital and video components, and product brochures for more than 20 events. Project marketing managers helped shape the content, my Creative Director reviewed and approved the creative, and Marketing, Regulatory, Clinical, and Legal reviewed the materials before release.
My role — Graphic design · Booth graphics · Digital & video design · Product brochures
The challenge
Clear communication on an international stage
The work needed to be clear from across a busy hall and useful up close. That balance guided my decisions about scale, typography, and the order in which people encountered information.
My approach
One brand across the experience
I organized brand, product, and technical information into a clear hierarchy, then carried it across booth graphics, screens, video, and brochures. Working with project marketing managers kept the content and design moving together.
International trade shows
Adapting the brand to the space
Different booth formats called for different expressions of the same brand. I used large-format graphics to create visibility and product imagery to support closer conversations. The examples here include SNIS, CIRSE, and BSIR.
Digital & video
Beyond the printed booth
Digital and video components gave the team another way to explain the products within the booth. Shared typography, imagery, and hierarchy helped the screens feel connected to the printed graphics.
Collaboration & review
Design with a rigorous approval process
Accuracy was a shared responsibility in this FDA-regulated environment. I worked with project marketing managers on content and incorporated my Creative Director’s feedback and approval. Marketing, Regulatory, Clinical, and Legal also reviewed every material.
That collaboration shaped the details: making room for required disclosures, keeping technical information readable, and carrying approved changes carefully across formats.
Project marketing managers
Creative Director
Marketing · Regulatory · Clinical · Legal
Supporting marketing materials
A deeper product story to take away
The brochures gave people something useful to take away after a conversation. I designed clear layouts for product imagery, technical content, and required disclosures, so the information remained easy to revisit beyond the event.
JET 7 · Product brochure
Embolization · Product brochure
POD System · Product brochure
Power aspiration · Product brochure
The result
A cohesive body of work across 20+ events
Across more than 20 U.S. and international events, the work helped maintain a consistent Penumbra presence—from the exhibition floor to the materials people took home. It brought together brand design, technical communication, and careful production across print, digital, video, and large-format graphics.
Design: Melissa George · Content collaboration: project marketing managers · Creative approval: Creative Director
Tools: InDesign · Illustrator · Photoshop · Keynote · iMovie
Booth visuals are exhibition design renderings.