High Flying Foods
Art direction · AI image production · Creative operations
High Flying Foods brings local restaurants and familiar food and beverage brands to travelers across 40 locations and seven U.S. airports. Each restaurant has its own character. My work helps that character come through while keeping the experience clear and consistent across the portfolio.
I work across imagery, brand touchpoints, and digital experiences. The projects here bring together an AI menu-image library, collaborative photography art direction, and imagery for the company’s website.
An image library built for a changing menu
I built and manage a food and beverage image library for kiosks and Toast ordering. The aim was to give a changing menu a consistent look without arranging a new shoot for every update. The workflow reduces reliance on repeat photography, styling, airport travel, and food prepared just for a shoot.
My role — Art direction · Workflow development · AI image production · Asset library management · Operations handoff
Nearly 2,000
food and beverage assets
40 locations
across the restaurant portfolio
7 airports
U.S. airport dining
An automated workflow, guided by art direction
The library spans Peet’s Coffee, Cutwater Spirits, New Belgium Brewing, and local restaurant concepts. I use menu descriptions, references, and reusable prompts to guide each image, then review the details—from ingredients and portions to packaging and texture. AI handles the rendering; art direction keeps the work consistent.
01
Set the standard
Define category references for scale, camera angle, lighting, backgrounds, and framing.
02
Generate consistently
Use menu descriptions and reusable prompt structures to automate the rendering stage.
03
Direct and refine
Review ingredients, portions, packaging, and texture; refine the image to match the offering.
04
Deliver and maintain
Organize approved assets for Operations to upload to kiosks and Toast, then revise as menus change.
Photography art direction
As new locations opened, I supported collaborative art direction for architectural, food, and portrait photography. We worked to connect the space, the menu, and the people behind each restaurant into a story that felt true to the place.
The goal was a shared level of care, with room for each restaurant’s personality: spaces that invite you in, food that looks appetizing, and portraits that put the culinary team at the center.
My role · Art direction Talented Photographer · Shea Evans
Website & digital storytelling
I supported Chief Creative Officer Roxan Schwettmann in building the new website using Claude. I curated, sourced, and created imagery throughout the site, helping bring the restaurants, their communities, and their culinary teams into a welcoming digital home.
Cinematic imagery, a changing brand showcase, and a seven-airport directory give visitors a way to explore both the company and the individual restaurants that make it distinctive.
Creative leadership · Roxan Schwettmann, Chief Creative Officer
My role · Image curation, sourcing & creation · Website build support
AI-assisted build · Claude
Explore the homepage · Scroll inside to view About and Brands.