Software That Moves
Apex.AI develops safety-certified and scalable middleware solutions for mobility. Recently, the company shifted focus from solely autonomous driving within automotive to a broader application of marine, agriculture, construction, and robotics. “Software that moves” is an inclusive tagline that supports the expanded customer base.
Below are examples of promotional visuals and educational assets.
Programs used: Illustrator | InDesign | Figma | Canva | Premiere
Explainer Video
Partnered with the VP of Brand and Marketing to bring a technical product story to life through a simplified, engaging animation. I handled the early discovery work, including research, mood boards, visual direction, and created the graphics and icons used throughout the piece.
Collaborators: VP of Brand/Marketing, CEO, Product, Engineering, external animator
Programs used: Figma | Illustrator | Frame.io
